Blogging is a great way to communicate with your customers and reach new ones. Business owner Phoebe Clare blogs at Sage and Clare, where she documents her exotic trips scouting merchandise for her online home decor store she runs with Jemma Sage. Learn how Phoebe uses her blog to share inspiration for her curated marketplace while generating visits to the Sage and Clare eCommerce website.
Write meaningful content
One of Sage and Clare’s most popular posts was a commentary on a New York Times piece about Loulou Van Damme, a designer with a beautiful home in the hills of India. It spoke to the blog’s design-savvy audience and showcased products similar to the Sage and Clare inventory.
Regardless of your industry, choose topics that offer value or entertainment to your readers. Share how-tos, industry insights, and thoughtful posts. Don’t underestimate the importance of writing an enticing post title that will draw in your reader. On Facebook and Twitter, your post title is front and center, so it’s worth refining.
Optimize your blog post
Did you know other WordPress.com users can discover your content through the WordPress.com Reader? Tagging your blog post with descriptive and on-topic tags will help new readers find your blog.
Phoebe Clare uses categories and a handful of well-chosen tags to organize her posts and help readers find Sage and Clare’s content. Be selective when you assign tags and categories to posts. Five to 15 tags (or a combination of five to 15 tags and categories) is optimum.
Promote your posts
WordPress.com has built-in features designed for easy sharing. Just like Sage and Clare, you can use Publicize to connect your WordPress.com blog to your social media accounts. Next time you press publish, your post will automatically be shared through the Twitter, Facebook, or LinkedIn accounts you connected.
Make it easy for any visitor to share a link to your post on their social networks, their blog, or through email by adding Sharing buttons to the end of your posts.
BONUS: Help Google find you!
Do you know about the Google Search Console? If your business has a niche, you can tell the Google Search Console to help you position your site to be even more successful in search rankings. We’ll show you how!