Research

Mobile-first and Core Web Vitals: connecting the dots for page experience success

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30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to…

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Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

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30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique…

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