30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic…
30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app…
30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing…
30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality,…
30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to…