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Google Updates Guidelines for YMYL & Offensive Results
According to the latest report by TheSemPost, Google is drilling down on websites that are producing offensive results on YMYL sites. Now is the time to implement your YMYL Footer in order to satisfy Google’s…

What is Structured Data and Why Does it Matter for SEO?
Yes, even search engines can have a tough time deciphering web page content. Some elements that seem perfectly obvious to us humans are meaningless to web crawlers. That’s where structured data comes into play. Structured…

Ten Serious Legal Issues That Can Shut Down Your Website
The answer is “You’d Better Believe It!” Even if you don’t slander anyone on your pages or steal someone else’s work, what’s on your website – or perhaps what’s NOT on your site could get…

Google Rewrites Quality Rating Guide – Emphasizing YMYL For Authority and Trustworthiness
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so…
SEO Friendly Images
How to Optimize Your Images for SEO Creating SEO friendly images is simple to do, yet many website owners neglect this valuable source of search engine traffic. To make it even more simple, WordPress has…
The ultimate guide to mobile technical SEO
With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Mobile is destined to…

6 ways to turn your website into a niche knowledge hub
Giving away knowledge is the most effective way to build a solid brand presence. But is it just about writing and publishing blog posts? It might have been sufficient to start a niche blog to…

How to reduce the impact of images on your mobile site speed
Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed and test for issues…

Using Latent Semantic Indexing to boost your SEO strategy
SEO is an ever-changing, expansive science that is often hard to understand. You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent…

Top 4 mistakes ecommerce marketers are still making
The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but we still frequently see major opportunities being missed when we take over new client accounts. In this post, I’ll break…

Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?
Articles published with Accelerated Mobile Pages (AMP) load four times faster than standard mobile pages with a 35% improvement in engagement time, according to new research from Chartbeat. Facebook Instant Articles (FIA), a key competitor to…