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Google Updates Guidelines for YMYL & Offensive Results
According to the latest report by TheSemPost, Google is drilling down on websites that are producing offensive results on YMYL sites. Now is the time to implement your YMYL Footer in order to satisfy Google’s…
What is Structured Data and Why Does it Matter for SEO?
Yes, even search engines can have a tough time deciphering web page content. Some elements that seem perfectly obvious to us humans are meaningless to web crawlers. That’s where structured data comes into play. Structured…
Ten Serious Legal Issues That Can Shut Down Your Website
The answer is “You’d Better Believe It!” Even if you don’t slander anyone on your pages or steal someone else’s work, what’s on your website – or perhaps what’s NOT on your site could get…
Google Rewrites Quality Rating Guide – Emphasizing YMYL For Authority and Trustworthiness
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so…
SEO Friendly Images
How to Optimize Your Images for SEO Creating SEO friendly images is simple to do, yet many website owners neglect this valuable source of search engine traffic. To make it even more simple, WordPress has…
Clubhouse: popular kids’ hangout or a true asset for brands’ community building?
30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while…
Going beyond keywords: how conversational insights take the guesswork out of marketing
30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses…
Mobile-first and Core Web Vitals: connecting the dots for page experience success
30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to…
WordPress.com Design Update for a More Intuitive Experience
We’re excited to tell you more about WordPress.com’s new navigation experience. The update makes managing your entire site more intuitive and creates consistency across all parts of WordPress.com. This update also allows you all to…
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique…
What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results
30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times,…
Publish and Update WordPress Posts Directly From Ulysses
If you use Ulysses for Mac, iPad, and iPhone, you already know that this Apple Design Award-winning writing app offers a focused, pleasant writing experience. You might also know that Ulysses publishes to WordPress with…